Online writing can be a meaningful way to engage your community and population, so long as you approach it correctly. AIDS.gov recently posted ten tips for online writing that can help you author better web content. See an example here:
Keep it Brief. As mentioned above, even the most beautifully written and researched information may not get read because it’s too long. Lead with a summary or conclusions and hope they read the rest of the detail below.
Read the rest of these online tips at AIDS.gov’s blog here.